Milner's Jewelers has brilliant ideas for holiday gift-giving


Brad and Jeanetta Milner, owners of Milner’s Jewelers

‘Give Memories’. The red and gold holiday brochure from Milner’s Jewelers captures the beautiful spirit of gift-giving. With a selection of fine jewelry that entrances the eye and captivates the heart. Indeed, what better gift than jewelry to last a lifetime and create a wealth of memories!

Brad and Jeanetta Milner, owners of Milner’s Jewelers in the Countrywood Shopping Center have been helping customers express their deepest sentiments with gifts of fine jewelry for the past 15 years. They have established a tradition of trust…a very important element in the jewelry business. Brad Milner tells us that 80% of their business is done with 20% of their clientele. When you create such a rapport with your customers you know they will return, time and again!

Walk into Milner’s Jewelers and you are immediately drawn into the familial atmosphere here. Jeanetta’s sister Jayne Richey is also the office manager. And the rest of the staff is like extended family. Clients are greeted by name and made to feel very welcome. They feel free to browse and ask questions. And often they will return, time and again before they make a final decision. There is certainly no sales pressure at Milner’s. For a small, local business, the selection and quality at Milner’s Jewelers is simply outstanding. There offer the latest creations from premier designers like Simon G., A Jaffe, John Atencio, Elma Gil, Eddie Sakamoto and more. According to Brad Milner, diamond fashion pendants are huge right now. Gorgeous new designs are wowing customers with their creativity. Take the sculpted look of the twisted bracelet set with baguette diamonds and a slew of pave diamonds on the other side. Quite simply, a work of art! “We are trying to stay on the cutting edge of modern, new design,” says Milner. “We try to be more unique!”

Pure traditionalists will certainly find classic single solitaires, diamond studs and tennis bracelets here. But for the many who favor the latest in style, there’s eye candy aplenty. Elegant dangling mobile ear-rings are this season’s hot item. Adding glamour to holiday outfits. Journey diamond jewelry is also very popular, says Milner. Graduating sizes of stones are emblematic of love that grows and glows…through the years. For those who love the drama and color of precious and semi-precious stones set in gold and diamonds, Milner’s carries stunning pendants, ear-rings and rings. Featuring rubies, emeralds, amethyst, garnets, sapphires, aquamarines and more. The bridal department continues to be a favorite with couples looking for something special to celebrate their love. Brad Milner tells us about one of the more popular new trends called micro pave. Dozens of tiny stones are embedded in gold, enhancing the single stone with sparkling brilliance.

Milner’s is also well known for their quality watch collections. Including Raymond Weil and their high-end Parsival line as well as the Swiss Army range of watches. Brad and Jeanetta are especially proud of their own private label Milner Watches which offer excellent quality at attractive price points.

Brad Milner is extremely knowledgeable about the jewelry business and credits the extensive training he received at Zales many years ago. He has developed a creative eye for design as well and likes nothing better than to help clients with a customized order. He reminds us that Milner’s Jewelers does big business in loose diamonds too. They deal with quality GIA or EGL certified stones. So you can save yourselves a trip to the San Francisco Jewelry Mart, secure in the knowledge that Milner’s sells their diamonds below the Rapaport Report prices.

In the week after Thanksgiving, the store is transformed into a winter wonderland, courtesy the decorating magic of sisters Jeanetta and Jayna and their crew of elves. It’s the perfect setting to display Milner’s fabulous jewelry creations and a wonderful atmosphere in which to do your holiday shopping. 

Philippa Coelho
Milner’s Jewelers
2058-C Treat Blvd.,
Countrywood Shopping Center
925-938-3915  

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